If the idea of sitting down and coming up with effective music marketing strategies stresses you out, you're not alone. Tackling the business side of your music career can sound daunting, but in reality the most effective marketing practices require creative, introspective work.
To help you get started, we've compiled a short list of three essential music marketing tips you should be practicing on a weekly if not day-to-day basis.
Defining your brand can be of the most difficult undertakings of your music career journey, but it's also one of the most worthwhile. Pausing to think about the driving force behind your music, what makes you unique, and how you want to make people feel are essential questions you should be asking yourself to save you hassle later down the road. Be as authentic as you can, and give your listeners insight into how you got to where you are now.
To start, think about the branding of artists you respect. What do you love about those artists? What makes them stand out? What do you associate them with? Journaling or bullet listing out your ideas can help establish a basis of how you'd like your artist brand to shine.
Everybody starts somewhere, and nobody that has a huge following got to where they are without networking. Make it a point to reach out for genuine conversation on BeatStars, and connect with other Producers or Artists by asking them about their marketing strategies, goals, or even simply complimenting their music. Shine Theory is a practice of mutual investment with the simple premise that "I don't shine if you don't shine". Committing to collaborating with others rather than competing builds intentional connections with others, and in turn helps both of you grow through your shared knowledge.
Social Media platforms such as Tik Tok, Instagram, Twitter, and Facebook are the most essential, free marketing tools. If you aren't already, make sure you're actively posting your new tracks and updates on your social channels, and research different ways to work with your platform's algorithm to increase content exposure. Utilizing hashtags and interacting with your ideal audience's posts goes a long way, and can help you gain a new followers and nurture your existing fanbase.
The music marketing advice doesn’t stop there. Turn up the volume as Beat Demons drops major gems on beginner music marketing tips and advice for producers starting off.
The Deal airs every Tuesday at 3PM EST! Don't miss out getting advice from our BeatStars Publishing Signees!
Sell beats, sound kits, services, merchandise, and more with the Pro Page for just $19.99/mo! BeatStars ProPages offers you an essential hub for your career as a producer. Broaden your offerings with your customized digital storefront and let your customers know that you're the producer they need!
We don't take a penny of the sales we collect for you: whatever you earn, you keep! Complete financial control is yours, as you set your prices for everything from beats to services. Define your income without worrying about cutting in any middlemen.
Get paid at the point of each transaction when customers purchase through PayPal or Stripe—no more waiting around for the next paycheck! Easy and instant payments through verified apps help you get paid immediately after each sale. Get paid in a timely manner- you earned it!
Your Pro Page is yours to professionally personalize any way you see fit! Connect your domain name to give your customers a simpler and faster route to your beats. Design your webpage with tailor-made templates, logos, colors, and custom banners or add your personal touch to make your website pop and stand out among the rest.
Take advantage of our premier music search engine and draw new business by helping customers find your beats easily by keyword, BPM, genre, mood, and key. Tag your tracks with the crucial information that puts your music in the right place for everyone to find!
Exclusive and Non-Exclusive licenses are available at the ready for all of your beats. Whether you have a custom beat exclusively for one artist or beats you're eager to offer up to the masses, we've got you covered with every license option needed and ready-to-edit terms and agreements.
Your talent, skills, and offerings are at the forefront for your customers to see. From mixing and mastering to art & video production, music lessons to songwriting, you can showcase and sell your services easily. Broaden your offerings with digital and physical products, whether it's your latest sound kit or merchandise like records and t-shirts. Take advantage of our custom products and services, expand your music business, and let the world know what you have to offer.
Keep in touch with customers with profile messaging directly from the app and keep them up to date with mailing list integrations like MailChimp. Customize a bundle sale with our Cart Sharing tool and be a personal shopper for new customers or your biggest fans. Keep track of your sales statistics to see where your music is most popular and learn how to keep everyone coming back for more. And that's just the start of it! Our vast array of premium tools and integrations enhance your marketing and sales from the get-go.
Don't put any barriers on your creativity! Upload as many tracks as you'd like. Whether you're dropping your latest single, remix, or album, the sky's the limit for your releases with Pro Page!
We are always creating new opportunities to work with some of the industry's best and help boost all of our premium members. From Remix challenges to special contests, we want to give our users a chance to win dope prizes and a chance to work with buzzworthy artists and creators. Submit to Premium-only contests and opportunities to launch your beats to wider audiences and customer bases!
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