If the idea of sitting down and coming up with effective music marketing tips stresses you out, you're not alone. To help you get started, we've compiled a short list of three essential music marketing tips you should be practicing on a weekly, if not day-to-day, basis.
If the idea of sitting down and coming up with effective music marketing strategies stresses you out, you're not alone. Tackling the business side of your music career can sound daunting, but in reality the most effective marketing practices require creative, introspective work.
To help you get started, we've compiled a short list of three essential music marketing tips you should be practicing on a weekly if not day-to-day basis.
1. Define your Brand
Defining your brand can be of the most difficult undertakings of your music career journey, but it's also one of the most worthwhile. Pausing to think about the driving force behind your music, what makes you unique, and how you want to make people feel are essential questions you should be asking yourself to save you hassle later down the road. Be as authentic as you can, and give your listeners insight into how you got to where you are now.
To start, think about the branding of artists you respect. What do you love about those artists? What makes them stand out? What do you associate them with? Journaling or bullet listing out your ideas can help establish a basis of how you'd like your artist brand to shine.
2. Interact with the Community
Everybody starts somewhere, and nobody that has a huge following got to where they are without networking. Make it a point to reach out for genuine conversation on BeatStars, and connect with other Producers or Artists by asking them about their marketing strategies, goals, or even simply complimenting their music. Shine Theory is a practice of mutual investment with the simple premise that "I don't shine if you don't shine". Committing to collaborating with others rather than competing builds intentional connections with others, and in turn helps both of you grow through your shared knowledge.
3. Utilize your Social Platforms
Social Media platforms such as Tik Tok, Instagram, Twitter, and Facebook are the most essential, free marketing tools. If you aren't already, make sure you're actively posting your new tracks and updates on your social channels, and research different ways to work with your platform's algorithm to increase content exposure. Utilizing hashtags and interacting with your ideal audience's posts goes a long way, and can help you gain a new followers and nurture your existing fanbase.
Want to Learn More about Marketing Your Music?
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