How to Build an Electronic Press Kit (EPK) For Your Music

By 
Allison Belcher
Marketing and Business Tips . Jan 26, 2022 . min. read

An Electronic Press Kit, or EPK, is one of the most important pieces of promotional material you can make for your music. Learn what an Electronic Press Kit is, what goes into it, and why you need one as a musician.

An Electronic Press Kit, or EPK, is one of the most important pieces of promotional material you can make for your music. The days of handing mixtapes out on the street, shipping costly vinyl records and merchandise, and fussing with physical mail addresses are long over. An EPK is like a professional resume as it can attract opportunities and display your qualifications - all from the convenience of the world wide web. Learn what an Electronic Press Kit is, what goes into it, and why you need one as a musician. 

What is an Electronic Press Kit?

An Electronic Press Kit (EPK) is a digital press kit that musicians can use to promote themselves and their music to labels, agents, clients, music supervisors, buyers, and the media. The Kit houses essential information that helps others grasp a musician’s story, style, and brand all in one place. An EPK is low cost and acts like a resume that contains links to songs and works, photos, music videos, album art, social media, and a biography. Think of an EPK like you would an elevator pitch. It highlights your best work in a concise and clean manner, and can open the door to a number of potential opportunities. 

Why You Need an Electronic Press Kit 

EPKs have become so popular that they have become an expectation within the music industry. Put simply, if you are a dedicated, high quality act, then you likely have an EPK. If you cross paths with an industry professional, it’s good practice to have an EPK ready. 

What goes into an Electronic Press Kit?

It’s important to remember that like resumes, EPKs should be short, concise, and well designed to show off your dedicated self in the best possible way. Electronic Press Kits are often altered slightly to cater to specific audiences (i.e. labels, venues, managers, etc). However, we’ll share the absolute essentials and must-haves as you put together or update your EPK. An Electronic Press Kit should consist of the following: 

  • A Biography or a brief ‘About Me’ 
  • Your best 2-3 songs or tracks 
  • High quality photos of yourself (or your logo if anonymity is part of your brand) 
  • Your Social Media handles 
  • Music Videos 
  • Testimonials and/or song credentials 

The BeatStars Pro Page as an Electronic Press Kit 

If you’re a BeatStars Pro Page member (or considering the Pro Page Plan), then you’re in luck. The Pro Page is a customizable website that can act as your Electronic Press Kit. Your customized Pro Page supports all of the things you’d need within an Electronic Press Kit, including: 

☑ An ‘About’ section

☑ An area for ‘Credits’ or ‘Testimonials’ 

☑ Your songs, albums, or services you offer 

☑ An area to put your social handles and contact information 

☑ A section to display your music videos 

☑ An area to display photos 

☑ A music player (Blaze Player

☑ Contact Form

You can customize your Pro Page completely from scratch, or invest in a pre-built layout. If you’re looking for a little inspiration, check out a few Pro Page layouts that we’ve deemed ‘Grade A’. 

Mantra’s Pro Page

Dreamlife’s Pro Page 

ThePlanBeats’ Pro Page 

BeatDemons’ Pro Page 

DJ Pain 1’s Pro Page 

Young Taylor’s Pro Page 

Edd Blake’s Pro Page 

If you aren’t yet a Pro Page member, you can see what you’re missing with code BLOG30 at checkout for a free 30 day trial. 

Other Important Things to Remember 

As you’re going about making your EPK, it’s vital that you remember the following: 

Keep your EPK simple and to the point 

If you aren’t the best writer or designer, consider hiring a professional! There are several BeatStars Members that offer services like design and copywriting that will do the heavy lifting for you. 

Ensure your EPK represents you and your music accurately 

Make use of your brand’s colors, tone of voice, and style to accurately represent yourself in your press kit 

Avoid sending huge files or ZIP files via email 

When you’re ready to send out your EPK, link to your website (HELLLOOOO BeatStars Pro Page!) that houses your EPK. Huge files can be flagged and sent to spam folders. Zip files simply won’t get opened.

Important Note

Your TikTok Submission must be viewable by 'Everyone' in order to be viewed and considered.
Written by Allison Belcher
Communications Specialist @ BeatStars
Allison Belcher is a Communications Specialist and music enthusiast living in rainy Portland, Oregon.

Build out your Press Kit with the Pro Page.

Build out your EPK with the Pro Page. Use code BLOG30 for a free 30 day Pro Page Plan trial.
TRY NOW

Build out your Press Kit with the Pro Page.

Build out your EPK with the Pro Page. Use code BLOG30 for a free 30 day Pro Page Plan trial.
TRY NOW
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