As a producer, you're not just making beats — you're running an online business. And like any other business, finding leads and building an audience are essential to your growth. To thrive in the competitive world of music production, you need a strategy for turning listeners into buyers and loyal customers.
The Importance of Warm Leads
When it comes to generating sales, not all leads are equal. The best leads are warm leads — people who have already shown interest in your music or reached out to you. Warm leads are more likely to convert into paying customers, as they've already made some form of connection with your work.
Platforms like YouTube are a great starting point for exposure, but they often produce cold leads. While you might have a large audience of listeners, you don’t always know who they are or their purpose for listening to your tracks, making it harder to directly engage with them.
How to Find Warm Leads
If you want to build warm leads and stronger connections with potential customers, focus on platforms that help you engage directly with artists, singers, and songwriters. One platform to consider is Voloco — an on-the-go DAW where artists, singers, and songwriters can record music on the go. This app is home to creators who are actively looking for beats to use in their recordings, making it an ideal place to connect with potential customers.
One of the biggest advantages of using Voloco is that you can see who’s engaging with your music. Whenever someone records over your track, you can view their Voloco username in Studio. This feature, available through Studio, allows you to instantly identify who’s engaging with your music. Rather than waiting for listeners to find you, Voloco acts as a direct lead generator, connecting you to artists who are already interested in your work.
Building a List of Leads
Once you’ve been notified that someone has recorded over your track with Voloco, here’s what you should do next:
- Gather Contact Information: If their email address is available within Studio, reach out to them directly. Send a message thanking them for using your beat and offering more beats or services they might be interested in.
- Direct Messaging: If you don’t have their email, you can message them directly in the Voloco app. As a BeatStars member, you automatically have a free Voloco profile you can use. This approach keeps the interaction within the same platform, making it more convenient for both parties.
If you’re not sure how to start the conversation, here’s an example of a message you can send:
"Hey, I saw you recorded to my beat, and I’d love to hear what you’ve created! Feel free to share the track with me, and let me know if you’re looking for more beats to collaborate on."
This simple, friendly message opens the door for further communication and helps you establish a personal connection with the artist.
Strengthening Relationships and Increasing Sales
Building relationships with artists who use your beats is key to growing your business as a producer. By consistently reaching out, you’re not only increasing your chances of making more sales but also creating opportunities for long-term collaborations. These relationships can turn into repeat customers, referrals, and increased exposure for your brand.
By leveraging platforms like Voloco and focusing on warm leads, you’ll set yourself up for success and see your sales grow over time.
Additional Resources
How Do I Create a Voloco Account?
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Explore Professional
