BeatStars Success Academy: Eeryskies

To a certain extent, the success that Eeryskies had early in his career was accidental.

“I stumbled into making beats and then stumbled into putting them on YouTube,” he remembers. “Even my name was supposed to be temporary. My logo said, ‘Eeryskies. Temporary. Change soon.’ and I never changed it.”

What has been methodical, though, is his consistency. Eeryskies, 23, is extremely intentional with his business, including his branding, his output, and how he goes about building relationships. When he began his journey, it started out without knowing he wanted to make music full-time. At 17 years old, he was making music with his friends. Buying beats was expensive, so he made beats to help out the group. He quit in three months, however.

But it was after some coaxing from others that he got back into making beats. He sold his first beat over email for $50. Then, a friend told him that BeatStars could help him automate his selling process. It was off to the races from there. 

How He Created Consistent Sales

He admits his path from making beats for fun to making a full-time living off of it was pretty linear. There wasn’t too much friction with getting his business off the ground, mostly because he had friends in his circle helping him navigate how to sell his music online. The one thing he did find challenging was how consistent he would be in his uploading schedule. 

At the time that he began taking his music career seriously, he was a college student. A full course load, homework, and socializing tugged him away from focusing on his craft. Because of that, he resolved to answer a simple question for himself: “How often can I handle putting beats out?” His answer was roughly every other day. Once he figured out how consistent he could be in creating his music, he packaged it in a way that made sense to him. 

Once that was complete, the second question he would often ask himself was: How can I get my music in front of as many eyes as possible? For him, it was an Instagram story, posting on his feed, and posting it on YouTube. From there, he would create calls to action to his beat store, then let the sales come in. 

“I didn’t want to complicate it,” he claims.  

Branching Out Through Multiple Channels

When it comes to putting out content, Eeryskies has a simple philosophy: “You shouldn’t feel like you have to second guess or lay in bed at night [thinking], ‘Why did I put that out?’”

Of course, you have to embrace a phase of trial and error until you find a content style that feels right to you. There may be times that you put out content that flops, but at the core, it needs to be authentic. For Eeryskies, he first found an aesthetic that he liked, then permeated that across his beat store, social media profiles, and even a vlog channel. 

“Marketing should be as fun as your music,” he claims.

Beat store

For years, Eeryskies has relied heavily on being a go-to for Mac Miller-inspired beats. However, if you browse his store, you won't find any beats explicitly labeled as "Type Beats." Instead, he chooses straightforward and minimalist titles for his tracks. His pricing reflects his value, with the most affordable lease starting at $60.

Vlogging

In addition to making music, Eeryskies embraced another passion: video production. This medium allows him to express his creativity in new ways, offering fans a glimpse into the daily life of a producer.

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Social Media

On social media, Eeryskies' Instagram profile reflects the same carefully curated aesthetic found in his vlogs. While his profile picture features a skeletal headshot, his posts offer enough personal glimpses to maintain a human connection. He balances his image as a producer with content that invites followers into his lifestyle, creating an immersive experience that goes beyond music.

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Navigating Change and Growth

Though it may look like Eeryskies has it all figured out now, it wasn’t always that way. He admits that there was a time when he felt immense pressure once his sales started growing consistently. There were moments when he wanted to refresh his sound but worried about losing his audience by doing so. Fortunately, that wasn’t the case. This was largely because he had invested years in building strong relationships with his customers.

"It's like, if these people are going to take the time to listen to me, leave a comment, then I should answer every message, every comment," he says.

Change is inevitable. Artists need to constantly reinvent their sound and introduce new versions of their products to keep their existing customer base happy while also attracting new customers. For Eeryskies, making consistent money through online beat sales was a great goal, but he soon shifted his focus to long-term thinking.

Understanding Publishing

Eeryskies admits that he doesn’t fully understand everything that goes into publishing, but he knows enough to be dangerous. It became an important pillar for him and his business when some of his records, like $not’s “Once Upon a Time,” started earning millions of streams, and he realized he hadn’t seen any residuals from them.

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To be fair, he’s like many others when it comes to this complex subject. His advice for any new producer is to, “Keep a catalog of your music and understand where your beats are going, and try to find every placement, whether it's small or big.” 

Using platforms like Muso and Content ID helped him track down songs he had produced that he wasn’t aware had been released. He now relies heavily on the BeatStars Publishing service to help him keep track of his royalties.

‍Building for the Future 

Eeryskies' journey is a testament to the power of persistence, self-discovery, and adaptability. What started as an accidental foray into music production has evolved into a disciplined and thoughtful business, guided by the principles of consistency and authenticity. His story reminds one that success in the music industry is not just about raw talent but also about learning to navigate the complexities of business, from marketing to publishing. 

As he continues to grow, Eeryskies serves as an example for aspiring producers: that by staying true to one's vision and embracing change, it's possible to turn a passion into a lasting and meaningful career. His journey may have begun with a temporary name, but his impact on the industry is anything but.