As we continue enhancing the BeatStars Promote experience, we’re excited to share what’s new and our top recommendations for using the platform effectively.
Whether you're aiming to reach a specific audience or trying to understand your data better, these updates and tips will help you maximize your ad spend and manage your expectations.
What’s New in Promote?
1. Targeted Campaigns by Genre and Location
One of the most significant upgrades to Promote is the ability to target by genre and country. This feature allows you to tailor your campaigns for a specific audience and genre, ensuring your beats land in the right section of the BeatStars marketplace.
- Global Audience: This option showcases your campaign across all regions and music genres on BeatStars without any keyword or genre focus.
- Custom Targeting: For a more precise approach, custom targeting lets you specify keywords or genres to reach specific listeners. You can even narrow down your audience by location, selecting specific countries where you believe your audience is most active.
2. Option to Promote Sound Kits
You can now advertise your sound kits on BeatStars. This new feature expands your audience beyond artists to reach other producers interested in sound kits, broadening your potential customer base.
3. Expanded Analytics Dashboard
Your dashboard now provides more in-depth insights, including:
- Free downloads generated from a campaign
- Sales conversions resulting from a campaign
- New followers gained
- Likes, plays, and impressions for promoted tracks
These insights offer a more comprehensive view of your campaign’s performance and audience engagement, allowing you to make data-driven decisions.
Define Your Goals Before You Start a Campaign
The Creator Success team emphasizes that BeatStars Promote is a powerful tool for gathering data—not just driving sales. Before investing in Promote, take the time to understand what you want to achieve.
Define your end goal:
- For brand visibility: Focus on increasing impressions to get your track in front of a larger audience.
- For driving sales: Direct your campaign towards conversions to boost purchases of your beats or sound kits.
- For data insights: Use your campaigns to pinpoint the most effective data combinations, optimize your tagging, and identify the countries where your top buyers are located.
Our Recommendation for Running an Effective Campaign
To get the best results, test different strategies to see what works best for you. Here’s our Creator Success team’s guide to using the new Promote system effectively:
1. Test Different Tagging Strategies:
- If you create, for example, Rick Ross-type beats, try testing different tag variations like “rick ross” versus “rickross” (one word). Set a small budget for each and see which one performs better.
2. Experiment with Location-Based Targeting:
- Run campaigns for the same beat in different countries to gather data on where your beats gain the most traction. For example, try running one campaign tagged “rick ross” in the U.S., another in the U.K., and another in France.
3. Launch Campaigns with Multiple Beats and Review Results:
- Run each campaign for 7-10 days and analyze your results. By examining metrics like sales conversions, impressions, plays, and free downloads, you can determine which tags and locations yield the best data. Then, allocate your ad spend toward the strategies that yielded the best results.
4. Stay Aligned with Your End Goal:
- Remember, running ad campaigns shouldn’t solely be about driving sales—they’re also about gaining insights. Small, test campaigns help you refine tagging and location strategies, allowing you to improve both your future campaigns and how you tag your beats on upload.
With these tips and new features, you’re set to make the most out of BeatStars Promote. Whether you’re working on visibility, sales, or data gathering, these updates are designed to help you reach your goals effectively and efficiently.
