Whether you’re an addicted TikTok scroller or a TikTok newbie, one thing is for certain - TikTok is an absolute game-changer for musicians and creatives. Learn more about how you can utilize TikTok to boost your music marketing efforts and creative exposure.
Whether you’re an addicted TikTok scroller or a TikTok newbie, one thing is for certain - TikTok is an absolute game changer for musicians and creatives. The social video app that’s home to over one billion active monthly users is changing the way music is discovered, and has become an essential promotional tool for independent musicians. If you find yourself sleeping on TikTok, don’t worry - it’s not too late to wake up and get into the game.
What is TikTok?
The best way to describe TikTok is the love child of Vine (rest in peace), Instagram, and Snapchat. It’s a short form, video-sharing app that allows creators to record and share up to 3 minutes of footage. It’s one of the fastest growing apps in the world, and as of 2021 is the 7th largest social media platform. Similar to most social media apps, users can follow other accounts and build a feed of content from creators they enjoy. TikTok’s ‘For You’ feed is the real game-changer, showing a random assortment of content based on your algorithmic driven preferences and activity. This feed offers an endless pool of new things to watch, contributing to the highly addictive nature of the app.
What’s So Special About TikTok?
Attention spans have shortened, and in turn micro-entertainment and short bursts of content have become the go-to. TikTok is a breeding ground for new trends, and smaller creators have the power to hop on or even kick-start these viral movements. Artist Aqyila was busy twisting her hair the night her TikTok went viral, triggered by award-winning artist Lizzo singing along to a version of her song called ‘Bob For Me’. Since that night, Aqyila has hit over six million streams on Spotify, translating to roughly $26,000 in earnings. Just like Aqyila’s viral TikTok, one of your own videos is bound to wind up on anybody’s ‘For You’ feed - including prominent celebrities, musicians, and industry professionals.
Make a Name For Yourself on TikTok
Just like any other social media platform, success on TikTok is attainable through familiarizing with its specific algorithm and keeping up with its constantly evolving features. Learn more about how you can hack the TikTok algorithm and increase your exposure with our TikTok Strategy Checklist, an official list that dives into exposure boosters such as:
- Finding a specific niche
- Utilizing trending hashtags
- Distributing your music to TikTok
- ...and MORE
Download our FREE strategy checklist below and stop sleeping on independent music's top marketing tool.