As Black Friday approaches, our inboxes are full of sales and promotions. So how do we rise above the crowd to capture the attention of those musicians searching for their perfect beat?
This day isn't just for retailers selling gadgets and apparel – it's a golden opportunity for beat sellers on BeatStars as well.
But how do you make sure your beats don't just join the chorus, but stand out as the lead melody? Let’s dive into a few expert tips to help you hit the right note this Black Friday.
1. Create Irresistible Bundles 🎶
Black Friday is synonymous with deals. Bundle your beats in a way that offers real value. Think of packaging your beats by genre, mood, or even artist type. This not only makes purchasing simpler for your buyers but also gives them more at a better price.
- Build albums around Artists, Genres, Moods, Holidays + more!
- 10 Beats w/ Stems + Unlimited License
- 72-Hours Only! $49 For all 10 Beats!
Bulk Deal Bundles
- Bulk Deals can be created anyway you want, and using them with unique deals around Black Friday and Cyber Monday is a great time to test out offerings!
- Buy 1 Get 1 FREE
- Buy 1 Get 9 FREE
- Buy 5 Get 5 FREE
- Coupon Codes are extremely beneficial, and you can create as many as you want.
- Coupon Codes can be set up to start and end on a specific date, or you can keep it running indefinitely.
- You can create coupon codes around holidays, online shopping days or even for each customer by name to show them how important they are to your business.
- BLACKFRIDAY or CYBERMONDAY = 50% OFF (example of online shopping day coupon)
- XMAS = 25% OFF (example of holiday coupon)
- WHISPER = 10% OFF (example of a personal code for a buyer)
Learn more in our tutorial video below on how to create beat bundles:
2. Leverage Social Media 💻
Your social media channels are your stage. Use them to tease your upcoming deals, share snippets of your beats, and even showcase testimonials from artists who've made magic with your music. Remember, authenticity resonates with your audience, so keep it real and engaging.
Instagram’s features can be your friend! Make sure you use things like countdown timer stickers on Instagram stories to build hype. You can even create an event on Instagram that allows your followers to get reminded via an Instagram notification when your sale starts!
If you haven’t already, create your broadcast channel on Instagram so you have direct access to share announcements like Black Friday with your followers.
3. Email Marketing: Your Backstage Pass 📧
Email isn't old news; it's your direct line to your fans. Send out a newsletter with exclusive previews or early access to your Black Friday deals. Make your subscribers feel like VIPs with special offers just for them. Utilize email features like countdown timers to build anticipation.
Even better, identify your most loyal customers and create a bespoke message and offer just for them. If they’re the most likely to convert, they’re the best audience for you to prioritize.
Another way to increase your open rates is to only send your offers to email subscribers who have actually opened an email in the last 12 months. Using BeatStars integrations like Mailchimp can help you accomplish this.
4. Optimize Your BeatStars Profile 💯
First impressions count. Make sure your BeatStars profile is up to date, visually appealing, and easy to navigate. Your profile should not only showcase your best work but also make it simple for buyers to explore and purchase your beats.
5. Quality Over Quantity ✨
In the rush to offer more, don't compromise on quality. Ensure each beat you put out is something you're proud of. Quality beats will always attract more attention and retention than a large number of mediocre ones.
Be smart about how you balance demand generation and demand capture. Before Black Friday, try running a free beat promotion to capture more leads, which you can target with your offer when Black Friday launches.
6. Engage with Your Community 🤝
Build relationships, not just transactions. Engage with your audience through live streams, Q&A sessions, or even beat-making tutorials. This personal touch can convert a casual browser into a loyal customer.
7. Understand Your Audience 🧠
Who are your main customers? Tailor your Black Friday offerings to suit the needs and preferences of your core audience. Whether they're aspiring rappers, indie filmmakers, or content creators, make sure your deals resonate with them.
8. Track and Analyze 📈
Use the data from previous sales and engagements to understand what works. Which beats sold the most? What type of promotions got the most traction? Use these insights to tailor your strategy.
You can also use these insights to make your email campaigns smarter. If you know that a buyer has already purchased that beat before, why tell them about it again? Focus on beats they don’t have but are similar to beats they’re purchased before. In marketing, we call this ‘next logical product’.
Black Friday is more than just a day of discounts; it's a chance to amplify your brand, engage with your audience, and showcase your best work. By implementing these strategies, you set the stage for a successful sale and long-term relationships with new clients.
Remember, it's not just about selling beats – it's about creating connections through music. Let your beats be the soundtrack to someone's creative journey. Happy selling, and let the beats drop!
Join Our Official Black Friday Campaign!
Are you ready to amplify your reach this Black Friday? Here’s an exciting opportunity. We are launching an official Black Friday email and social media campaign, and we want you to be a part of it. This is your chance to get your beats in front of a larger audience, increasing your visibility and sales potential.
To submit your interest, simply fill out the form below. We’re looking for unique, high-quality beats that will capture the attention of our diverse community of buyers. If selected, we’ll include your beats in a special Black Friday promotional campaign.