Email marketing is one of the most impactful and cost-effective forms of communication. Learn more about what emails you should be sending to your customers.
Let’s be real. It’s easy to put email marketing on the back burner. Social media offers instant gratification and a visual follower count, and paid advertising can give your business the boost in sales that it needs. Here’s the thing though - email marketing is one of the most impactful and cost-effective forms of communication. Don’t believe us? Look at the stats:
- Emails sent by independent artists, writers, and performers have the highest open rate at 34.4%, followed by education (34.1%) and travel and tourism (32.6%).
- Organic reach is around 4x higher on email than on social media.
- Email allows segmentation of your audience, which can lead to as much as a 760% increase in revenue.
- Email marketing has one of the highest ROI (return on investment), generating $38 for every $1 spent.
- 4 out of 5 professional marketers said they’d rather give up social media than email.
Sleeping on email marketing is also sleeping on lost revenue and 1:1 interaction with your fans and customers. If you’re guilty of turning a side eye to email marketing, don’t sweat it. We’ve listed out three essential emails you should be sending to your customers to take your email game from 0 to 100.
Welcome Emails
Welcome emails are messages sent to new customers, subscribers, or users upon joining a contact list or newsletter signup form. Studies have shown that welcome emails have an average open rate of 91.43%, and read 42% higher than the average email. Welcome emails are an easy way to engage with your new subscribers right off the bat, and are a great way to give out discount codes, tell your story, or promote your music. With BeatStars’ Mailchimp integration, setting up automated welcome emails is an easy and quick task.
Abandoned Cart Emails
Most everyone has filled up their online shopping cart with a number of goods, gotten cold feet, and in turn has ghosted the goods they were once confident about buying. Cart abandonment may occur due to a number of reasons - maybe your customer is waiting for payday, got sidetracked with another task, or is needing that extra nudge to complete the transaction and buy the beat of their dreams.
Abandoned cart emails are a tried and true way to encourage customers to click “check out”. Including a discount code or BOGO deal within your abandoned cart emails help customers justify their potential purchases, and can help solidify a sale.
Thank You Emails
Every beat purchase should come with a 'Thank You' email within 24 hours of purchase. A thank-you email establishes two-way communication with your customers, which encourages networking and connection building. These emails help establish business credibility and trust, and are sent when the customer expects them, typically resulting in higher open rates.
When setting up your 'Thank You' emails, include a 10-15% off discount code that the customer can use for future beat purchases. This will in turn boost your repeat customer rate, which should look like 20-30% of your customers returning every month.
Special Offer Emails
Every day, over 306 billion emails are sent and received around the world. That’s a lot of noise. So, how the heck do you cut through all of those other companies itching to be heard? Simple - though incentive. Studies show that emails that offer some form of discount or coupon tend to have higher open rates than emails that do not. Sending regular special offer emails to your subscribers is a great way to encourage more newsletter signups, increase your sales, and build customer loyalty.
If you routinely clean out your beat store or frequently put out new music, try offering coupons or BOGO deals for your older music, and promote that within a monthly email. The trick with garnering opens on your special offer emails is to entice customers through the subject line. Try personalizing your subject line by including the recipient's name, and let them know about the deal you are running.
Some great examples of email subject lines are:
- Hey {first name}, take 20% off a beat!
- Here’s a BOGO code just for you 🔥
- Treat yourself - here’s 15% off your next beat buy 💯
SEND YOUR EMAILS WITH MAILCHIMP
SEND YOUR EMAILS WITH MAILCHIMP
