The Evolution of BeatStars: Why We Changed Our Logo

Joey Affatato
Joey Affatato . Sep 19, 2022 . min. read
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Every company needs a "refresh" now and then for its branding, but BeatStars has a much bigger purpose for doing so.

After a lot of time and thought, we've decided to change our logo. We know you love our current logo and the brand recognition it already has, but we saw an opportunity to change and evolve. Change is necessary, and companies are meant to grow. If we never changed, we would still be here:

But because change happened, we were able to get here:

"This new change in the BeatStars logo signifies entering a new era for the brand, company, and community. BeatStars is constantly experiencing a natural evolution of change within the organization, and every few years, a new logo enters our universe to provide the team and community with new life, a new story, a new start, and a new purpose to be inspired by. This logo iteration from BeatStars' own Gabe Bo is relevant to the re-focused lens that BeatStars is seeing the world in today. Our mission is to continue improving our product and ourselves to meet the goal of serving our community everywhere. This logo provides a more balanced, polished, and symbolic representation of where the brand stands today. I'm so excited for this new chapter in the history of BeatStars, as we continue moving forward waving the BeatStars flag for our creators around the globe." - Abe Batshon, Founder & CEO

Our designers realized there was more to BeatStars' story, which needed to be reflected in our branding. We concluded our logo needed to be:  

Our designers also noticed our current logo wasn't perfectly symmetrical, so we made some technical graphic design changes. In turn, we were able to add more significance to the meaning behind our design. They approached the BeatStars team with a new design that gave our logo PURPOSE. So, without further ado, here it is:

To get a better understanding, we want to share the concept and story created by BeatStars Designer Gabe Bo.

"The concept can be understood as a big star who supports - or picks, chooses, extends a hand to - an enclosed smaller one, referencing the artist/producer relationship on the platform. Crazy as it sounds, the quality of the logo (or a trademark) is determined by human perception. Usually, a good logo is represented by a symbol that recalls a company or a service that can be easily recognized and remembered even under competitive visual contexts (such as darkness, distance, size, among many other objects, etc.) So I wanted the logo to build up its presence by being simple, distinct, and appropriate. That means something that you'll look at once, and because it's so simple to identify, you could even doodle it yourself. It doesn't need to communicate or be beautiful. It just needs to identify efficiently. It just needs to work." - Gabe Bo, Webflow Specialist

"It just needs to work."

Erin Foster, Senior Marketing Manager at BeatStars, also added,

"We knew we wanted to update our logo and give it meaning, but we really wanted to maintain the recognition of the BeatStars brand, so we gave it a subtle change but one that gave it purpose."

As a company, there will always be changes to some degree, but our mission will remain the same: to empower music creators and help them make a living off of their music. We strongly feel our new logo represents that same message and are excited to take a new step in BeatStars' journey with our community. We hope you like our new logo as much as we do.

Written by Joey Affatato
Growth Marketing Associate @ BeatStars, music enthusiast, and songwriter living in Hamilton, NJ
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