Hip-Hop Without Borders: How Online Beat Makers Are Changing The Game

In a conversation from the Pay The Creators Podcast, successful producers Chuki Beats, Accent Beats, Freek Van Workum, and Sekko discuss how BeatStars is replacing traditional A&R and allowing artists to curate their sound without waiting for someone else to tell them what it should be.

Discipline and dedication are mentioned as the key components to achieving success as a music producer. The panelists emphasized the importance of hard work and dedication to one's craft, as well as the role of producers in creating a collaborative and open environment that allows artists to process their ideas in their own way.

Another topic brought up is the importance of retention in YouTube algorithms and how having a good hook can keep people listening longer, leading to more views. The panel talks about how to find independent artists to collaborate with and how to structure deals with them. They also share stories about reintroducing popular beats with hooks that can generate significant revenue. They suggest that this strategy can be a great way to make more money and gain exposure.

The shift in culture brought about by online beat makers is also discussed. They touch upon how some placements came about and the US market's impact on hip-hop altogether. The role of producers in creating music that transcends borders is emphasized, and the conversation wraps up with a discussion on how specific markets are more receptive to certain types of music.

‍Episode 6 of Pay The Creators featuring Chuki Beats, Accent Beats, Freek Van Workum, and Sekko is available on all streaming platforms. Don’t miss out on these gems!