Our Guide to Pricing Strategies for Producers

Before setting a price for your tracks, it's important to carefully evaluate several key factors. Consider the following questions to develop a strategy that works best for you:

• What is your end goal? Are you aiming for your first sale, trying to boost overall sales, or looking to increase your earnings per sale? Identifying your goal will help you focus on strategies that align with your objectives.

• Who is your ideal customer, and what budget do they typically have? Understanding your target audience will guide you in setting a price point. While a $10 difference between pricing a track at $30 versus $40 might seem small in the US, in other regions, this increase could be the deciding factor between a sale and losing out to a competitor.

• How frequently will you be uploading new tracks? Your upload schedule will influence your sales expectations, helping you gauge potential sales volume.

Once you have answers to these questions, you can choose one or more of the strategies below:

TIERED INDIVIDUAL PRICING

Great for:

• Catering to Different Budgets: By offering tracks at various price points, tiered pricing allows you to appeal to a wider range of buyers, from those looking for basic options to those seeking premium features or exclusivity.
• Maximizing Revenue Potential: Tiered pricing enables you to monetize different aspects of your work, such as higher-quality files or additional usage rights, ensuring you can capture more value from customers willing to pay for premium offerings.

‍Examples of tiered pricing: 

• MP3 & WAV leases – $50
  • Typically comes with limited commercial usage rights for buyers
• WAV trackout leases – $150
  • Gives buyers better file quality Typically comes with limited commercial usage for buyers
• Unlimited lease – $250
  • Comes with more commercial usage rights for buyers
• Offer Only
  • For Exclusive rights, the buyer to make an offer for your track rather than selling your tracks exclusively for a fixed price

TIERED BULK PRICING 

Great for:

• Increased Sales Volume: Bulk pricing can encourage buyers to purchase multiple beats at once, boosting overall sales. Because of the affordability of the tracks, you’re likely to attract repeat buyers. 
• Increase Chances of Impulse Purchases:  Creators often offer deals like “Buy 2, Get 1 Free,” which can enhance the perceived value of your offerings.
• Customer Loyalty: Offering discounts for bulk purchases can help build stronger customer relationships, leading to repeat business and long-term loyalty.

DISCOUNT PRICING

Great for:

• Increased Sales Volume: While this may result in lower revenue per sale, it can significantly boost overall sales volume.
  • Example: Beast Inside Beats, a top seller on the platform, successfully uses a combination of discount pricing (as of August 2024, .mp3 leases are priced as low as $7) and extensive bulk discounts.
• Creating Urgency: Limited-time discounts create a sense of urgency, prompting buyers to make quick purchasing decisions.
• Attracting New Customers: Discounts can make your beats more accessible, appealing to new customers who may be hesitant to pay full price.

FREE DOWNLOADS

Great for:

• Attracting New Customers: Offering free downloads gives as many people as possible access to your beats at no cost.
• Obtaining Contact Information: On BeatStars, you can set your free downloads up as an exchange for emails, a follow on BeatStars, X or  Soundcloud. This allows you to track potential customers and use this information to market more beats to them in the future.

‍PRO TIP: You can always use the Top Charts as a reference to gauge the going rate for beat prices. This can help you set a competitive price that aligns with market trends while still attracting potential buyers.