Creating a track, album, or sound kit you’re proud of is an incredible milestone. But what comes next? Once you upload your work to BeatStars, you might find yourself wondering: Is there more I can do to amplify its reach and impact?
This question resonates with many creators, including one of our top-selling producers, Eeryskies. In a BeatStars interview, he shared his thought process after completing a track he loved: “How can I make sure I get the most amount of eyes on this as possible?”
The answer is clear: BeatStars Promote—a powerful tool to supercharge your marketing strategy.
What is BeatStars Promote?
Promote is a digital advertising solution tailored specifically for creators on the BeatStars platform. Whether you’re an emerging artist or an established producer, Promote is designed to help you grow your following by connecting with a wider audience and understand your reach through tags and analytics.
You'll gain access to a detailed analytics dashboard for deeper insights into your audience and enhanced discoverability (including custom and global targeting) options designed to help connect with more listeners and potential customers.
How to Get Started
Launching a campaign is quick and easy:
- Visit Studio.BeatStars.com
- Navigate to the Promote tab in the left-hand menu.
- Create your campaign by selecting the content you want to promote, setting your budget, and defining your target audience.
Before we dive into tips for promoting your tracks, albums, sound kits, and profiles, take a look at our comprehensive guide filled with best practices, expert tips, and step-by-step instructions. From crafting effective campaigns to mastering the bidding system, this guide has everything you need to succeed.
Tips for Promoting Profiles
Update Your Bio
When promoting your BeatStars profile, revisit your bio and really utilize that real estate. Your bio is one of the first things that visitors will see, and can set the tone of their first impression of you. What type of sound do you typically go for? What does your profile say about your brand and the type of music you make?
Leverage the Repost Function
As you gain followers from Promoting your Profile, use the Repost function to share your beats with your audience. This will help you capitalize on your new followers by getting your music on their BeatStars feed.
Take the Time to Do an Overall Refresh
Make sure everything you offer in your store is up-to-date before promoting your profile. If you’ve been neglecting setting up a service, memberships, merchandise, or updating your licenses, then now is the time to do it! Running routine audits of your site is a great way to ensure that all of your information is correct and ready for first impressions.
Tips for Promoting Tracks
Title Your Tracks with Trending Searches
Keep an eye on trending genres, searches, or type beats. For example, if Afrobeats or Lil Baby is trending on BeatStars, then try promoting a track that caters to that trend.
Run Ads During Holidays and Seasonal Events
Run ads on your tracks during holidays or special events. The BeatStars Marketplace sees an influx of buyers from November to December with people looking to purchase gifts, make songs for loved ones, or finish out the year strong with new songs. Running ads during the holidays can cut through the noise of competition as other producers on BeatStars run end-of-year deals. If you have an anniversary coming up, such as your one year on BeatStars, celebrating with special discounts can entice current fans and ring in new ones.
Try Out Various Discounting Methods
When you’re promoting a track, experiment with offering BOGO deals. If buyers are coming onto BeatStars to buy a track regardless of a ‘Buy One Get One’ deal, buyers may feel more inclined to buy an additional track to unlock a free one.
Tips for Promoting Albums
Align Your Campaign with a Release Date
When dropping an album or beat tape, try aligning BeatStars Promote with your release date. If you plan on executing a huge marketing push the week your album comes out, then be sure to set your time and ad duration to span across the release week. Once your ad campaign has ended, go back and look at your ad’s insights to see what day your ad performed best. This information could in turn be used in future BeatStars Promote campaigns, and can help you determine your ROI after launching an ad campaign.
Title Your Album with Trending Searches
Similar to the ‘Promoting Your Tracks’ tip, compiling an album showcasing tracks that fit trending searches is another great way to increase your streams and sales. Keep in mind that this is a more timely drop, but when done correctly, can increase the possibility of landing more track sales. An example of an album name for something like this could be, 'Album Name | Featuring Drake Type Beats'.
Tips for Promoting Sound Kits
Include Sound Kits as a Key Part of Your Product Offering, Alongside Beats
Offering sound kits can expand your customer base beyond just artists to include other producers who are always looking for fresh sounds to inspire their work. Unlike beats, which primarily attract artists, sound kits appeal to fellow creators seeking high-quality sounds like drum loops, kicks, 808s, synths, and short vocal samples to enhance their own beats. By marketing sound kits, you tap into a broader market, establishing yourself as a go-to resource for producers looking to diversify their sound libraries.
Sound Kits to Build Relationships with Other Producers
One great benefit of promoting sound kits is using them as a tool to build relationships with other producers. After someone purchases your kit, send a follow-up email expressing your excitement about their purchase and ask if they’d be willing to share what they create with it. This not only adds a personal touch but opens the door for meaningful connections. If they end up creating something impressive, it could lead to future collaboration opportunities, whether it’s co-producing beats, sharing insights, or even joint projects.
Additional resources
