Have y’all checked out Conway the Machine’s track “WON’T HE DO IT” off his latest album? BeatStars Publishing member Aurora had the opportunity to produce it, and we knew a conversation was due with the producer. Recently, our Social Media Associate, Owen Postma, got to learn more about the placement in an exclusive interview.
Owen: It’s a pleasure to chat with you, Aurora! First question on my list is how did “WON'T HE DO IT” come about? Tell us what happened from start to finish; from when you exported the beat/loop to when the song initially released.
Aurora: Pleasure is all mine! I made that sample one year ago. I'm a big fan of Drake's "Do Not Disturb" song, so I wanted to create a sample with that same feeling. I found Snoh Aalegra's vocals & created the sample using piano & soft pads. I sent the sample to Daniel Cruz, then got a DM saying we got one on Conway's project. On May 5th, I saw Cozmo, Daniel Cruz, & I produced "WON’T HE DO IT."
Owen: Wow, that’s all so sick! Can you tell us how “WON'T HE DO IT” has made an impact on your career as a producer & what the reception has been like?
Aurora: I received a lot of new followers, & some new producers have started working with me. More success means more recognition.
Owen: 100%! What non-musical skills helped you land this placement, or other placements in the past?
Aurora: Networking and understanding that I'm an entrepreneur, not just someone who makes music.
Owen: Can you provide some music production-related sauce to the community?
Aurora: I like Spitfire Soft Piano because it gives that soft Drake vibe, & Keyscape is a fire VST that helps me make piano samples. Don't be afraid to experiment with sound, that’s my advice.
Owen: Love those! How large of a role has BeatStars/BeatStars Publishing played in getting to where you are today in your career, and what has your experience been like since joining the team/platform?
Aurora: First of all, BeatStars Publishing helps a lot with registering a song, which is much simpler than with BMI. Additionally, the BeatStars platform has helped me greatly with my placements. I'm very grateful for that.
Owen: We love to hear it. What is your advice to up-and-coming producers who hope to make a living off their music and/or get notable placements someday?
Aurora: Try to understand that it's not just about making beats; you're creating your own brand as an entrepreneur. You need to understand that it's a lifestyle from the moment you wake up until you go to sleep. Just try to provide as much value as possible to artists or producers.
Stream “WON’T HE DO IT” by Conway the Machine and Aurora, and make sure to follow Aurora on social media to keep up with his music projects!
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