It all started with a deep love of music and FL Studio. Meet Prakhar Raikwar a.k.a. P.R Beats, an India-based producer who's making moves with artists like Cardi B, Anuel AA, and Money Man.
It all started with a deep love of music and FL Studio.
Meet Prakhar Raikwar a.k.a. P.R Beats, an India-based producer who's making moves with artists like Cardi B, Anuel AA, and Money Man. We connected with P.R to gain more insight into his journey, creative process, and advice for producers looking to level up their music careers.
How did you become interested in the music industry?
I became interested in making music when I was 16. The fact that I could make my own beats and make songs over it was fascinating for me. I got my hands on FL Studio and never looked back.
Do you have any creative inspirations?
John Mayer - his music and interviews made me think that I could actually do this for a living. There's just some connection I have with his music and thoughts. The funny thing is, my music sounds nothing like his! Other than that, Skrillex, Adam Young, Max Martin, Stargate, and Mantra are huge inspirations for me.
How important is entrepreneurship to the vision of your career? Do you like having full control over your business/brand?
It's incredibly important to me! I love having full control over my music career. Fortunately, I haven't gotten to a point where I feel like it's too overwhelming for me to handle. My younger brother, who is also a very talented producer BeatStars producer (Cash Lab), helps me out whenever I'm busy with life in general. He's always there to make beats when I can't. I like it this way.
What is the most rewarding aspect of being a producer?
Being independent for now is a huge factor. I can make beats and take breaks when I want, which is huge for me. I get to wake up to new opportunities and possibilities every day while doing what I love. I could never imagine having a Cardi B placement, but now it's a reality and that's really something special for me.
How has your life changed since gaining success as a producer? How do you stay motivated?
Life hasn't changed a lot, it's just become easy. I don't have to think about financials as much. As far as motivation goes, I consistently explore new music to find inspiration for my own music. When I hear something I love I can't help myself! I tend to make beats in a similar vibe because I want to dig into how they achieved the sound. Doing that for years has now developed my own style which is really beneficial.
Is there any moment in your career thus far that you felt like you “made it”? What part of your music career are you most proud of?
I honestly felt like I made an impact when I started receiving offers from labels for up-and-coming artists like Unghetto Matthew, LouGotCash, and Money Man. I felt SO proud when I signed a deal with BeatStars and Sony Music Publishing. After that, I received a Cardi B and Annuel AA placement. I'm now making a living making music, and that's the biggest achievement for me.
What equipment do you consider essential to your set up?
HS8 and Apollo Twin Duo. I plan on expanding my studio this year.
How has BeatStars played a role in your production and beat-selling business?
BeatStars has changed my life, without a doubt. Artists trust BeatStars for buying beats, and this in turn has helped thousands of smaller producers sell beats and gain success. BeatStars has made purchasing beats online a normal thing, which is truly groundbreaking! Licenses are so easy to manage, plus the automated delivery of beats are the reason why artists don't think twice before buying beats these days. BeatStars' tools and established trust has helped small music producers achieve success and has changed a lot of lives.
ADVICE FROM P.R BEATS
What advice do you have for up-and-coming producers?
Stay consistent and don't give up. Consistency is KEY.
Don't focus on getting sales, but focus on building your sound, finding a niche that works best for you, and nail it. Lastly, a lot of young producers I come across make dope beats, but they lack skills in mixing and mastering, which puts them at a disadvantage. Mixing is extremely important. Learn it and perfect it.