When uploading your productions to BeatStars, you need to add keyword tags. You don’t have a choice in this matter as BeatStars requires you to use three tags – no more, no less.
The keyword tags are a source of some major potential for your track to gain listeners and BeatStars users should consider themselves lucky that the service places so much emphasis on them.
Abe Batshon, the CEO of BeatStars, has even said that keyword tags make “a huge difference for [producers’] bottom line.”
So let’s dive in and try to figure out how we can make the most of these mysterious keyword tags in an effort to get more eyes and ears on your productions.
What are Keyword Tags?
Keyword tags, similar to hashtags on social media, are words or phrases preceded by a pound symbol or hashtag (#) used to associate with or identify a particular keyword.
You can easily see these keyword tags come into play on BeatStars by using their powerful search tool.
Finding Beats/Artists Using Keyword Tags in BeatStars’ Search Engine
Try this simple test: log in to your BeatStars account and navigate to the top of your Feed. There you will see a search bar. Enter in a keyword (i.e. a search term) – this can be an adjective, such as “dark” or “deep,” or it can be something like “future type beat” – and look at the results that come up.
Artists that tag their beats with the keywords you searched for pop up. In essence, this allows those artists looking for specific beats to land on the exact type of production they are looking for via these specific keywords used in the search engine.
Naturally, some keywords are going to work better than others. Even still, some artists may have more success with certain keywords than other artists using the same keywords. That doesn’t mean you can’t find success with the right keywords, though, you just need to do your due diligence.
Researching Keyword Tags for Your Beats
Don’t run away just yet! Yes, I said “research,” but it’s probably not what you think.
You’re a producer and I assume that if you are on BeatStars you take your music very seriously. Therefore, don’t expect to just post your music and have it take off – you need to put in work and fight to get your music in front of eyes and ears in order to find success.
One way to do this is by not only using keyword tags, but by researching the right keywords to use.
Lucky for you, I have gone ahead and done some of that research for you (thank me later).
I corresponded with some of BeatStars’ successful producers – GHXST and The Cratez – to find out what works for them and how the way they use keyword tags might be able to benefit you. In addition, I analyzed some of BeatStars’ top-performing beats to see what trends I could find within beats that made their way onto the charts.
A member of The Cratez noted how they kept a personal document that had a running list of keywords that were popular, as well as artists that were popular at the time.
I suggest that, upon doing research, you also keep a list of keywords in a spreadsheet so you have a reference of what to use. This will also help you to refine your keyword targeting and make the most out of them.
Which Keyword Tags Work the Best?
Most-notably, both the responses from the producers and from my own research concluded that there’s one identifiable trend that seems to correlate with success in getting recognition on BeatStars…
What are artist tags? I’m sure you’ve seen these tags even in titles on YouTube – “drake type beat,” “21 savage,” “waka flocka beat,” etc. You’ve probably also heard the stories about artists like Joey Bada$$ and A$AP Rocky finding beats by searching “[insert artist] type beats” on YouTube.
Listen to Rocky talk about this discovery in the video below:
Very consistently, in fact, these types of tags find their way into many popular beats both on BeatStars and elsewhere.
But before you go tagging all of your beats with “travis scott type beat,” listen up, because you should be able to guess that this market is heavily saturated. A quick glance at the top 10 beats on BeatStars and seven of them feature an artist as one or more of the three allotted keyword tags.
Producer GHXST said, “I spend [time] trying to hit a sort of Tier-2…artist, where the competition might not be so cluttered and a channel my size…might be able to get a strong and dedicated hold more readily, which I think converts into sales pretty well.”
So far, then, we can conclude that including one major artist as a keyword tag is a decent strategy. You shouldn’t just throw any old artist in as a keyword tag, though; choose artists that you can hear rapping on the beat the way you intended in order to get artists to find you by searching for a specific style of production.
In addition, we can venture a guess that including a less-popular, but relevant artist as a keyword tag can also have its benefits by targeting a niche market that may result in more refined listens and (hopefully) purchases.
Another very common trend in keyword tags uncoincidentally also has to do with the style of the beat…
Again, looking at a selection of the top 10 beats featured on BeatStars charts, six of them had some form of genre as one or more keyword tags.
Think not only tags like “old school” or “trap,” but also “futuristic” and “indie,” etc.
Targeting a genre or style/sub-genre will help to get you listens by people who are searching for the genre in which your production fits.
Lastly, consider the feel of your beat, the vibe that it has, because this is the third most common keyword tag type…
Admittedly, this type of keyword tag was the least used by the beats on the top charts, but it appeared often enough to be of potential value.
Defining the mood is already a part of the BeatStars service when you go to upload a beat, but it also makes sense to use some moods as keyword tags when relevant.
It might make more sense to use a different keyword than the actual mood you select for your track to cover more ground.
For example, say you define the mood of your beat as “Determined” when uploading your production. For a keyword tag, you may choose a similar or relevant mood, such as “Epic” or “Intense.”
This will allow you to potentially gain traffic from both “determined” and “epic” or “intense” keyword search terms. So when someone searches for one of these keywords, they might come across your production.
Using Keyword Tags Can Improve Visibility
In sum, keyword tags are a required part of uploading your beats for a reason – they work.
BeatStars recently improved their search engine, making keyword tags even more essential for producers to use.
I encourage you to do research – see which artists are trending and who sound like they would rap over your beat; see what keywords other popular acts on BeatStars are using; ask your friends or family to describe your beats in one word and use that as a keyword tag.
Keyword tags are crucial elements of your success on BeatStars so it would do you good to determine the best ones to use for your productions.