BeatStars Adds Facebook Pixel for Conversion Tracking & Custom Audience Creation
BeatStars is proud to announce a new feature for Pro Page and Blaze Pro Player users: the capability for producers to add Facebook Pixel to track conversions and create custom audiences. With Facebook Pixel, you can run ad campaigns that track these metrics.
What does this all mean? Allow me to explain.
What Is Facebook Pixel?
Let’s get this straight from the horse’s mouth:
“The Facebook pixel is a piece of code for your website that enables you to measure, optimize and build audiences for your ad campaigns. Using the Facebook pixel, you can leverage the actions people take on your website across devices to inform more effective Facebook advertising campaigns.”
Facebook Pixel for Conversion Tracking
By adding a Facebook pixel to your Pro Page or Blaze Pro player, you can track user conversions, such as users who click on your ads.
This can provide you with a great deal of useful information, namely the demographics of your users. Knowing this can help you elevate your selling strategy by testing out different placements of your beats on your Pro Page or in your Blaze Pro Player, adding/removing beats from your account, using A/B testing to figure out how to get the best bang for your buck, and trying out to different advertising campaigns.
For help with A/B testing, check out this simple guide.
Facebook Pixel for Custom Audience Creation
With Facebook Pixel, you can also tell who the beats are being sold to. With this information, you can then create custom audiences for your marketing campaigns.
Let’s check back in with that horse:
“A Custom Audience from a customer list is a type of audience you can create made up of your existing customers. You can target ads to the audience you’ve created on Facebook, Instagram, and Audience Network.”
So basically, with the user information tracked by Pixel, you can get key demographic information such as age, sex/gender, interests and more to help you know who your audience is. This is huge for producers looking to improve and sharpen their marketing game; now you know who is buying your beats, which will help you in any and all advertising, promotional and marketing campaigns.
Setting Up Facebook Pixel
Hopefully you already have Google Analytics conversion tracking set up, but now you should be able to get Facebook Pixel added to your Pro Page and Blaze Pro Player, too.
First, you will need to create a Facebook Pixel to get a Pixel ID. To do this, you’ll need to have a Facebook page for yourself as an artist. This way, you can manage Facebook Ads (since Pixel is tied into Ads). Then, you can follow this simple guide to set up a Facebook Pixel with your Ad Manager.
To add your newly created Facebook Pixel to either your Pro Page or Blaze Pro Player, log in to your BeatStars account and navigate over to My Media. On the left, you will find Pro Page where you will be brought to your Pro Page settings where, at the bottom, you can add your Facebook Pixel ID. The screenshot below will look the same in the Blaze Pro Player settings when you go to set up a player.
Get started with Facebook Pixel for Pro Page & Blaze Pro Player Today