6 Ways + Examples How Producers Can Use Their Pro Page 2 Blog
On September 26, 2017, we introduced “Blog” to Pro Page 2.
As stated in our announcement, many of you have asked for the ability to write down your thoughts and cover topics on your website that your customer base would be interested in. We agreed that it was important for you guys to have a blog to document and write articles about things you are also passionate about.
So now that Blog has been implemented, where should you start?
We put together a list of 6 ways that you can utilize your Blog, boost interaction and increase the traffic to your website.
Let’s dive in.
1. Interview Your Customers
Seems pretty simple, right? Well, the idea was sparked by one of our members.
You provide dope beats. You provide great customer service. Take it a step further and interview your customers. Find out who they are, where they are from, who are their influences, and what their goals are. As you build a more in-depth relationship, you will see things start to open up and make the future business that much easier.
One specific idea we had for customer interviews was the customer process.
You can turn a customer interview into an all-out full story. Paint a picture of how everything happened, starting with how they reached out to you to selling the beat, the artist’s recording process, finalizing the song, and eventually the marketing roll out. Not only will this help both of you improve your processes, you are creating interesting content for your website visitors.
And let’s not forget you can share the story on BOTH of your social media channels and with your fanbases. Win/Win
One of our producers said he’s going to start interviewing their artist customers for his new blog on #ProPage2 to show his customers love??
— BeatStars (@BeatStars) September 27, 2017
Who doesn’t love a good tutorial? Especially one that’s laid out clear, professionally and is informative.
We all specialize in something. What is your specialty? What do you do better than most people in your industry? I’ll give you a minute to think about it…….So you are an expert on marketing beats? Make a tutorial about it. You are an expert on FL Studio? Make a tutorial about it. Or take a page out of LifeStyleDidIt‘s book.
LifeStyleDidIt created a tutorial about How To Upload Beats To Beatstars, with FL exporting explained. While this may not serve a purpose to a customer who does not produce, it will help tons of producers out there.
Remember, you are creating a blog around your brand. Try to cover various topics, starting with your specialty, and then expand out.
I’m all for the playlist, and you should be too. There are literally thousands (if not millions) of playlists that you can create. While you can create a playlist broken down by artist “type beat,” mood, bpm or style, I would take it a step further.
What we do at BeatStars is look at artist or producer’s birthdays, anniversaries, trending songs and much more. Take Nas for example, we knew it was his birthday and wanted to create a playlist honoring one of the G.O.A.T.’s, but we also wanted to feature our producers. So we created a playlist titled “Nas Inspired Beats.”
Now, most times you will be featuring your own material and could create a playlist like this featuring your beats, but don’t be afraid to feature some of your other favorite producers on BeatStars.
If you need help creating a playlist before you embed it on your blog, check out this article.
There isn’t much to say about this. Provide news for your customers and web visitors, and use it to help drive new traffic.
Whether it’s news updating people on what you are working on, or you are reporting on a beat battle between two legends or two locals. Write and report on things that interest you, and will interest your visitors.
5. Lists & Rankings
Lists and ranking articles are some of the best ways to drive traffic and interaction. The key is to find something that interests you, research it, write about it and formulate it in a “list” or “ranking” style.
Do you love the Akai MPC? Create an article about the history of the MPC, and then rank each model from your favorite to least favorite, or give them each a score out of 100.
Is Just Blaze your favorite producer? Write about Just Blaze‘s career and rank his beats from 10 to 1 based on your personal opinions.
Just like playlists, there is an endless amount of things you can create lists and rankings around.
6. It’s a blog….blog!
My high school math teacher always told me “K.I.S.S. (Keep It Simple Stupid).” While I didn’t appreciate her calling me stupid, it did make sense ?
It’s called a blog for a reason, so start blogging! Write about your day; your cat spilled your coffee on your keyboard and you spent 4 hours at Sam Ash. Write about it!
Found a dope sample on a vinyl while digging at a yard sale in your neighborhood. Write about it!
As you can see, the options are endless and it’s actually therapeutic to write out your thoughts. Relieve some stress, relax and I think you will start to notice that your visitors will appreciate your honesty and “real-time” stories.
Like always, if you have any questions, please feel free to reach out to firstname.lastname@example.org or hit us up at @BeatStars on all social media.